Active, innovative, and forward-thinking. That’s Lia Bijnsdorp, founder and CEO of United Producers of Mexico, a company that supports the work of fruit agro-exporters entering the European market. They assist with the implementation of shipping protocols, ensuring that the journey to its destination is perfect.
Lia is a great Dutch mind, a spirit in constant expansion, and a professional who understands that the avocado world is going through its own “renaissance”. A “thrilling transformation,” as she says, where research, innovation, and sustainability promotes an out-of-the-box thinking.
And we couldn’t agree more. We recognize the enormous potential of a fruit in increasing demand and of a sector that urgently needs creative solutions—ones that reduce food waste, recognize the hard work of producers, and help generate alternative and far more creative consumption experiences.
When Lia arrived at Avolution Lab, we knew we had found our soulmate. Someone who shared our commitment and the connection was instant. That’s why we started brainstorming, turning ideas into projects that are rooted in today’s challenges and inspired by a future that keeps pushing us forward. As she says, it’s about “innovating and letting ourselves be guided by our love for avocados”.
