That the market does not like 90-60-90 fruit and vegetables, like the increasingly unpopular beauty contests, is nothing new. And that we like them, because aesthetically they are not perfect but in taste and quality they are, is no a secret either.
During his visit to the UK, our CEO met with Simon Peter Matthews, CEO of Natureseal, a company that works in natural solutions, without genetic modifications and respecting the integrity of food.
With their R&D, they have developed several formulas for more than 30 varieties of fruits and vegetables, including avocado, minimally processed to inhibit oxidation and dehydration. They have also told us about the solutions for fresh-cut avocado and guacamole.
We really like this kind of projects, because we share the values of responsibility, innovation, commitment to the environment and the reduction of food waste.
