In the last post we announced that we would arrive at Fruit Attraction with a food truck. But it is not just any food truck and we will tell you why.
There are trucks of almost any food (hamburgers, hot dogs, salads, crepes, tacos, sandwiches, pasta, fried fish) and now… avocado. Let’s say that we are developing street food based on this fruit and visiting many hospitality schools before arriving at IFEMA, from 7 to 10 October.
As avocado will be the star product at the next edition of Fruit Attraction, the Avotruck has already begun its tour in Spain, delivering boxes of the fruit to the hospitality schools that are collaborating with us to incorporate avocado to creative haute cuisine dishes.
These recipes will be prepared during the fair and a specialised jury will determine the winner of the Avocado League. Well, we are on our way to playing in the big leagues.
You already know that at Avolution Lab we like disruptive projects (irreverence is in our DNA); we are committed to different people (if you know our CEO you will understand); we believe in the value of the avocado (from the field to the consumer); we carry sustainability as a flag and innovation as a social commitment and we love crazy ideas.
